#WCW: Alexis Ren Gets Real

[Photo: @alexisren] According to Instagram, everyone is perfect. The perfect life. The dream body. #Blessed. Right?! Yeah, right. Our #WCW...

Onto Her Next Adventure… Farewell to our Intern, Caroline!

It all started one hot and muggy August morning in Scottsdale, Arizona. It was her first day of her senior...

Our Mermaid Lagoon

Ever wonder where all the magic happens here at Ali & Ariel? Welcome to our Mermaid Lagoon… our creative waters...

Hello, Recruitment 2017!

Photo: @asupibetaphi. Tanks by Ali & Ariel.   Is it Bid Day yet?! We’ve got a little ways to go,...

Viva la Juicy Revival

From Top: The Glitter Plan // @urbanoutfitters // Ali & Ariel Winter 2016 Lookbook   By, Ali Matthews Baby pink...

#WCW Mermaid at Heart, Claire Porter

Happy Wednesday, loves! We are so excited to introduce to you all to our girl-power enthusiast, adventure-loving and strong redhead...

Roses are red…

By, Ali Matthews   It’s Valentine’s Day! Oh how I love this holiday. Roses, love notes, chocolate… who doesn’t love...

#WCW Mermaid at Heart, Shelby Stewart

#WCW Mermaid at Heart, Shelby Stewart

We’re super excited about this week’s #WCW because it is all about this sweet and sassy DZ, Shelby! This gorgeous...

#WCW Mermaid at Heart, Jillian George

Happy Wednesday, Mermaids! This week we are so excited to introduce another one of our southern-fashionista Mermaids at Heart, Miss...

#WCW Mermaid at Heart, Kristy McInnis

Happy January, Merbabes! With 2017 in full swing, we’re SO excited to continue introducing you to our amazing Mermaids at Heart!...

#WCW Mermaid at Heart, Ashton Guevara

Merbabes, meet Ashton! This super sweet, southern fashionista and proud DG from TCU has us obsessing over her style and...

#WCW Mermaid at Heart, Christine Pearson

This one of a kind girl is a real life mermaid. Not only does she have major mermaid hair, but...

#WCW Mermaid at Heart, Liz McCrane

This midwestern mermaid has taken sweet to a whole new level. Her down-to-earth personality, mixed with that contagious smile instantly...

#WCW Mermaid at Heart, Mija Maslar

Her spunky personality, natural leadership qualities, and adorable dimples truly makes this blonde bombshell one of a kind. Born in Croatia,...

#WCW Mermaid at Heart, Gracie McClure

The people you remember, are the people who leave a little sparkle behind. Wherever they go. Meet Gracie, one of...

College Fashion Week

As many of you know, Ali & Ariel launched in May of 2016. That’s right, we’ve only been in business...

Bachelorette Party Packs!

So your best friend is getting married – OMG! Of course, you’re overwhelmed with excitement but the stress of planning...

#WCW : UC Davis Delta Gamma, Sabrina Dunn

Allow us to introduce one of our favorite, Bid Day babes & mermaid mastermind. Not only did she help create a...

Love You Bear-y Much

Pictured Above: Courtney Wessel, VP of Programming and Education, Arizona State Alpha Phi   Sisterhood combined with giving back… does it...

Best of Our Valley

Oh my goodness… we’re shellebrating over our nominations for 2017 Best of Our Valley!! Thank you everyone for the mermaid...

Not Just A Girl: The “Tail” Behind Our Latest Lookbook

[Shop our Fall Collection Now on Shell Shack, and for Custom Group Orders!]   By, Ali Matthews As the 90’s...

#WCW: Mermaid at Heart, Savannah Wix

We all have an inner diva/mermaid mantra alter-ego (that only comes out after we’ve had our coffee). With plenty of...

#RecruitmentGoals: Beauty Staples

The key word when it comes to makeup during Recruitment is NATURAL. Your days will be long, and keeping your...

#RecruitmentGoals: Style Tips for Potential New Members

It’s completely normal to spend weeks (let’s be real… months) picking out the perfect set of outfits for Recruitment. Of course,...

What are #RecruitmentGoals?

Everyone’s heading back to campus, and we’re all about those #RecruitmentGoals. Fabulous clothes? Um, YEAH! We’ve got you covered in...

#WCW: ASYou

This week, we are crushing on YOU! With Arizona State University in the height of Promo Week, it feels like...

#WCW: Pepperdine DG, Ayesha Diatta

With great charisma, wit, and a positive attitude to match, Ayesha Diatta is the real deal. Her powerful personality certainly...

One Tee, Three Ways

We all have that one t-shirt we wear five days in a row, styling it differently in hopes that no...

#WCW : Health Enthusiast, Estela Barazza

Not everyone will grow up to be a professional athlete or trainer, but giving your body the exercise, respect, and...

#WCW- Pepperdine Theta, Brooke Zielinski

Meet our favorite form of living sunshine, Brooke Zielinski. From running endless rounds of Recruitment, to running through creative ideas...

Our Nordstrom Anniversary Favs

Let’s be real, mermaids love a good sale. Especially when it comes to Nordstrom’s Annual Boxing Ring (a.k.a. the only...

Kendra Scott Launch Party

The Ali & Ariel team recently attended a beautifully hosted event at the Kendra Scott Scottsdale Quarter location—with plenty of...

Pizza & Beer

Whoever said diamonds are a girl’s best friend, clearly hasn’t had a slice (or five) of pizza. With extra ranch....

Kappa Alpha Theta Grand Convention 2016

They say that love isn’t love until it’s given away. Putting passion behind everything we do is a reward in...

#WCW: Ashley Ford, from Kendra Scott

Working in the fashion industry, our Ali & Ariel team has quite a few style icons we adore. Classiness is...

#WCW: Holistic Health Coach, Yareli Quintana

She’s a breath of fresh air, but an entire oxygen tank of new perspective. She is a living example that...

Don’t Just Behave.

Don’t Just Behave.

Ali & Ariel focuses on empowering women- regardless of physical appearance, interests, or history. We believe in the grace of...

DIY: Jar of Superpowers

DIY: Jar of Superpowers

In honor of our current obsession, Ashley Graham, as well as the love of our life, authenticity, we’ve created a...

One In A Million

Society has gotten to be really good at telling us women all the things we are not. Not pretty enough...

#WCW: Senior Stylist, Hannah

Meet our desert-drifting mermaid, Hannah. She loves succulents almost just as much as she loves sarcasm. And she loves cacti...

Recruitment Rainbow

Recruitment Rainbow

  Anyone who says “life’s not all sunshine and rainbows”, has certainly never spent time in a creative setting. And...

Recruitment Prep 101

Recruitment Prep 101

School’s out, but your Recruitment Squad is in business mode! Summer break turns into full-time preparation for the upcoming Fall—...

OOTD the Greek Way

OOTD the Greek Way

Women often associate wearing their greek letters with a specific event or occasion – but our goal here at Ali...

DIY: Grad Gifts

Okay, ladies- it’s graduation season! As I’m sure all of your bank accounts are aware of. In honor of the...

#WCW: Meet Ariel

I met a girl, one time, who instead of jumping at her shadow, politely shook its hand. She then shook...

Sundae Funday

Sundae Funday

We are feeling the sweetness in pastels this season! Nothing screams summer like ice-cream does! As we head into the...

Greek Apparel: Made Just For You

So, you just hit “submit” to our online submission forum. Now what happens? The answer is magic. We read every...

Cinco de Mermaids: Blue Lagoon Lemonade

Happy Cinco de Mermaids!  We made a special concoction for this occasion: Blue Lagoon Lemonade! And we’d love to share...

#WCW: Our Very Own, Ali Matthews

If you’ve ever had the wonderful opportunity to personally work with Ali Matthews, you’re well aware of the sparkle she...

Rainbow Grunge

Rainbow Grunge

It’s still early in the week– continue to work hard, no time to be spacey! But we definitely love us...

Mermaid Minutes: Eat Glitter for Breakfast

  Good Morning & Happy Monday, Mermaids! Today marks the beginning of the first full week over at Ali &...

Unicorn Magic

Unicorn Magic

Pastel pizza & princess glitter…what more could a girl ask for? Today we are channeling our inner Unicorn– time to...

Who We Are

We here at Ali & Ariel are quite an eclectic and adventurous group of mermaids. We are a group that...

Welcome to Ali & Ariel!

Our mission at Ali & Ariel is to inspire in young women the bravery and creativity it takes to be...