on the blog

love you bear-y much
love you bear-y much
  originally posted October 10, 2016 ​ Sisterhood combined with giving back… does it get any better?! That’s exactly what the women of Alpha Phi at Arizona State University did this past... Read more...
college fashion week
college fashion week
As many of you know, Ali & Ariel launched in May of 2016. That’s right, we’ve only been in business for 6 months-  we’ve accomplished quite a bit in such... Read more...
roses are red
roses are red
By, Ali Matthews  originally posted February 12, 2017 It’s Valentine’s Day! I love this holiday. Roses, love notes, chocolate… who doesn’t love a box of chocolates? Go shopping at Target, and... Read more...
blue lagoon lemonade
blue lagoon lemonade
Happy Cinco de Mermaids! We made a special concoction for this occasion: Blue Lagoon Lemonade! And we’d love to share it with you! So grab your girls and a glass-... Read more...
alien grunge 👽
alien grunge 👽
It’s still early in the week– continue to work hard, no time to be spacey! But we definitely love us some holographic vibes. Each and every one of you, are... Read more...
diy: jar of superpowers
diy: jar of superpowers
In honor of the love of our life, authenticity, we’ve created a fabulous DIY project that will leave you feeling extra confident on those days that you need it. This... Read more...
unicorn magic
unicorn magic
Pastel pizza & princess glitter…what more could a girl ask for? Today we are channeling our inner Unicorn– time to let your sparkly spirit shine! Happy Friday, babes!   originally... Read more...
#wcw: pepperdine theta, savannah wix
#wcw: pepperdine theta, savannah wix
We all have an inner diva/mermaid mantra alter-ego (that only comes out after we’ve had our coffee). With plenty of good vibes to go around, we especially adore the handful... Read more...
style tips: potential new members
style tips: potential new members
It’s completely normal to spend weeks (let’s be real… months) picking out the perfect set of outfits for Recruitment. Of course, you want to look your absolute BEST– but that... Read more...
what are #recruitmentgoals?
what are #recruitmentgoals?
Everyone’s heading back to campus, and we’re all about those #RecruitmentGoals. Fabulous clothes? Um, YEAH! We’ve got you covered in that department. (More on that here.)    But really, what... Read more...
#wcw: ASYou
#wcw: ASYou
This week, we are crushing on YOU, Arizona State University! With ASU in the height of Promo Week, it feels like Christmas for us to see all the pictures of... Read more...
#wcw: pepperdine delta gamma, ayesha diatta
#wcw: pepperdine delta gamma, ayesha diatta
With great charisma, wit, and a positive attitude to match, Ayesha Diatta is the real deal. Her powerful personality certainly packs a punch. She stresses the importance of staying true... Read more...
one tee, three ways
one tee, three ways
We all have that one t-shirt we wear five days in a row, styling it differently in hopes that no one notices. Put it on, take it off. Put it... Read more...
kappa alpha theta grand convention
kappa alpha theta grand convention
They say that love isn’t love until it’s given away. Putting passion behind everything we do is a reward in itself. At Ali & Ariel, we believe in empowering young... Read more...
one in a million
one in a million
Society has gotten to be really good at telling us women all the things we are not. Not pretty enough or skinny enough; not this or that. In their eyes,... Read more...
recruitment rainbow 🌈
recruitment rainbow 🌈
Anyone who says “life’s not all sunshine and rainbows”, has certainly never spent time in a creative setting. And for anyone who thinks that being “fashionably late” is ever a... Read more...
recruitment prep 101
recruitment prep 101
School’s out, but your Recruitment Squad is in business mode! Summer break turns into full-time preparation for the upcoming Fall— promo items, tote bags, room decor, budgets, idea planning, and... Read more...
ootd the greek way
ootd the greek way
Women often associate wearing their greek letters with a specific event or occasion – but our goal here at Ali & Ariel is to make every sorority-specific design easily transferrable... Read more...
diy grad gifts
diy grad gifts
Okay, ladies- it’s graduation season! As I’m sure all of your bank accounts are aware of. In honor of the broke, creative college student, we’ve created a list of thoughtful... Read more...
meet ali
meet ali
If you’ve ever had the opportunity to personally work with Ali Matthews, you’re well aware of the sparkle she leaves behind. Her passion for design, apparel, and sisterhood has truly... Read more...
meet ariel
meet ariel
I met a girl, one time, who instead of jumping at her shadow, politely shook its hand. She then shook mine, and introduced herself. This is Ariel. I’d like to clarify... Read more...
sundae funday
sundae funday
We are feeling the sweetness in pastels this season! Nothing screams summer like ice-cream does! As we head into the heat, we know that recruitment prep can be exhausting and... Read more...
greek apparel made just for you
greek apparel made just for you
So, you just hit “submit” to our online custom orders forum. Now what happens? The answer is magic. We read every form you submit and every request. Believe it or not, there’s a... Read more...
eat glitter for breakfast
eat glitter for breakfast
Good Morning & Happy Monday, Mermaids! Today marks the beginning of the first full week over at Ali & Ariel, and we couldn’t be more excited for the adventures ahead!... Read more...
who we are
who we are
We here at Ali & Ariel are quite an eclectic and adventurous group of mermaids. We are a group that sees oppor-tuna-ty in every crusted cave. We have more fin.... Read more...
welcome to ali & ariel!
welcome to ali & ariel!
Our mission at Ali & Ariel is to inspire in young people the bravery and creativity it takes to be themselves. We are a haven for mermaids and dreamers, passionate about... Read more...